My little soap box blog
Learn about the strategy, philosophy and approach I take regarding marketing, messaging, tribe building and all that ruckus.
Practical Elegance
When there are a million ways to solve a problem, how do we narrow the approach? It is easy to make something fast and on impulse but does it delight you? and your audience? When I approach a project, whether it is a newsletter or a website, there are a lot of choices...
Strategy & Empathy
Sledgehammer Strategy looks like this: Develop a plan to offer your remarkable value to real humans while contributing positively to the world. This may surprise you, we will: Start with empathy for the audience.Determine how you can best serve...
Build Trust with Generosity
Building a brand takes generosity. It’s like karma, when you give something, you increase the chances that someone will give to you ❤️
The Artist & Sledgehammer Girl
The images of powerful women you see on this website are created by Kathrin Longhurst. She is an artist who was raised behind the Berlin Wall, traveled the world, and is now artist/painter in Sydney Australia. I have had the nickname 'Sledgehammer' for a longtime. It...