The Artist & Sledgehammer Girl

The Artist & Sledgehammer Girl

The images of powerful women you see on this website are created by Kathrin Longhurst. She is an artist who was raised behind the Berlin Wall, traveled the world, and is now artist/painter in Sydney Australia. I have had the nickname ‘Sledgehammer’ for a...
Practical Elegance

Practical Elegance

When there are a million ways to solve a problem, how do we narrow the approach? It is easy to make something fast and on impulse but does it delight you? and your audience? When I approach a project, whether it is a newsletter or a website, there are a lot of choices...
Strategy & Empathy

Strategy & Empathy

Sledgehammer Strategy looks like this: Develop a plan to offer your remarkable value to real humans while contributing positively to the world.  This may surprise you, we will: Start with empathy for the audience.Determine how you can best serve...
Build Trust with Generosity

Build Trust with Generosity

 The Communications:   Build Trust with Generosity Would you like to tactfully carve a path of communication to your audience?How can you generously share your remarkable offering?What does it look like to deliver trustworthy and beneficial content?...